Antonius Raghubansie

Antonius Raghubansie

Senior Lecturer in Advertising

Worcester Business School

Contact Details

email: a.raghubansie@worc.ac.uk

tel: 01905 54 2297

 

Antonius brings international industry experience in the FMCG beverages market to the Worcester Business School. He has held specialist senior marketing and general management roles having worked with brands such as Pepsi, Tropicana and El Dorado Rums. His specialisation is in marketing communications and branding. Of particular interest to him is online marketing strategies. His work is informed by innovation and emerging strategies in the digital economy. Antonius therefore offers students and business a combination of conceptual and practical insight informed by emerging trends.

Teaching Interests

Marketing Communications
Advertising
Branding
International Marketing
Marketing Strategy
International Management
Sustainability Issues in Business

Research Interests

Application and evaluation of branding frameworks
Emerging forms of marketing
Stealth marketing
The use of marketing videos on the internet
Behavior patterns of “the new, digital consumer”
The use of humour in advertising
Internet research techniques and tools
Use of learning technology to support student learning

Professional Bodies

Fellow, Higher Education Academy (FHEA)

Member, Chartered Institute of Public Relations (MCIPR)

Member, Chartered Institute of Marketing (MCIM)

Qualifications

PG Diploma Education
PGCert Education
MA Marketing
BA English