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Simon Kirby

Sessional Lecturer

Worcester Business School

Contact Details

email: s.kirby@worc.ac.uk

tel: 07768 291053

Simon is a marketing and communications consultant who has added over £150 million of value to organisations in the public and private sectors by developing and implementing strategies that recruit and retain customers, increase employee engagement, and enhance relationships with key stakeholders and the media to develop an organisation's reputation.

 

Over the last 11 years Simon has worked in the private (Rolls-Royce) and public (Leicestershire Police, HM Prison Service and The Electoral Commission) sectors developing and delivering successful marketing communications campaigns.

 

Simon's particular expertise is in the use of direct and digital marketing (which includes social media), PR and Internal Communications. He also has significant Crisis Communications experience.

 

As well as consultancy and teaching Simon writes technology features for the Rolls-Royce magazine.

 

Qualifications
MA Marketing
BA English

Teaching

Teaching

Interactive Marketing

Direct Marketing

Public Relations

Integarated Marketing Communications

Branding

Marketing Strategy

Emergent themes in Marketing


Research

Research

The impact of corporate reputation on organisational value.


Professional Organisations

Professional Organisations

Fellow of the Institute of Direct Marketing

Member of the Chartered institute of Marketing - Chartered Marketer

Member of the Chartered Institute of Public Relations