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Short Module Descriptors – HND/C Business Management

Note:  HND students take all modules.  HNC students take modules marked *

Business Management and Community Engagement*
Leadership and Management*
Law, Ethics and Sustainability
Web & E-business
Accounting and Finance*
Marketing, Sales and Customer Management*
Business Entrepreneurship
Integrated Project

Business Management and Community Engagement*
This module introduces you to key business-world skills.  You will organise and execute a live project for a charity (‘the Charity Challenge’).  You will acquire and develop vital skills including communicating with clients, colleagues and the public; information searching; critical analysis for decision making; managing projects; quantitative analysis using spreadsheet software; team work; presenting; report writing and evaluation methodologies. 
Sample assessment:  Project portfolio

Leadership and Management*
This module introduces you to the key management concepts and critical leadership practices required within business organisations.  You will learn about the contribution of management to successful leadership, and explore the synergies and tensions between management and leadership using a range of theoretical and experiential activities.  You will also examine the challenges for individuals in leading teams and review appropriate remedial and developmental strategies.
Sample assessment:  Impact paper

Law, Ethics and Sustainability
The law regulates business relationships, and there is increasing pressure upon business organisations to behave in an ethical and sustainable manner. This module develops your awareness of why these pressures have, and will, become more acute.  Based on real-world scenarios, you are encouraged to evaluate and discuss the responses that can be made to legal, ethical and sustainable dilemmas at individual and at organisational levels. 
Sample assessment:  Group presentation and briefing paper

Web & E-business
This module introduces you to the practical aspects of designing and developing applications (such as web and interactive media).  You will review different technologies, and the legal and managerial aspects which firms can use to exploit current and emerging internet technologies and enhance business operations and opportunities.  You will develop skills such as web authoring, image processing, electronic marketing, social networking usage and shopping cart design.
Sample assessment:  Creation of linked web pages to client requirements.

Accounting and Finance*
This module considers the fundamental sources and applications of financial resources.  It explores the use of financial statements, analysis, and of costing principles as an aid to effective and efficient management.  You will investigate the basic processes by which accounts are constructed, drawn up, presented and reported.  The module also provides you with the option, (for an additional fee payable by you), to obtain the externally-assessed SageTM 50 Accounts Certification Level 1, which will increase your employability prospects.
Sample assessment:  Exam

Marketing, Sales and Customer Management*
This module explores the role and orientations of marketing in ensuring an organisation identifies, anticipates and satisfies customer requirements profitably within the context of a changing external environment.   You will explore ‘buyer behaviour’ and an organisation’s ability to influence this through marketing strategies and the tactics of ‘the marketing mix’.  There is a particular emphasis on the role of personal selling in order to deliver effective and efficient customer management and satisfaction.
Sample assessment:  Produce a video which you could send to a recruiting organisation in which you ‘sell yourself’

Business Entrepreneurship
This module provides you with an understanding of the role of innovation and entrepreneurship, and helps you to develop a new business idea. You will learn about intellectual property; forming and registering a company; sourcing and managing the resources and capabilities of the business; conducting market research; producing a marketing plan; managing the financial aspects of the company; and presentation and selling techniques.
Sample assessment:  Group business plan

Integrated Project
This module prepares you to deliver an integrated business project covering one of the disciplines you have studied.  It enables you to integrate the skills and knowledge acquired from other modules on your course, and develops specific skills in project management and business research.  You will investigate and report on current issues facing an organisation(s) with tutorial support from a subject expert on a one-to-one basis.
Sample assessment:  Project plan, presentation and report