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What makes Public Relations degrees at Worcester special?

This suite of Public Relations degrees allows you to combine a focused study of management with another business specialism. This gives you a highly distinctive award title which broadens your career options, makes you stand out to employers and signals your areas of specialist expertise.

You will be taught by experienced practitioners in their fields. As a result, you will experience outstanding learning and teaching, inspired by contemporary research and the latest business practice.

  • Business, Advertising & Public Relations BA (Hons) 
  • Business, Human Resource Management & Public Relations BA (Hons) 
  • Business, Marketing & Public Relations BA (Hons)

Key features

  • A curriculum that develops knowledge, skills and the ability to think critically, innovate and adopt a responsible approach to business
  • Professionally relevant, integrated professional body accreditation and opportunities to develop leadership and management skills, engage with employers and build a professional network
  • Optional one-year paid work placement
  • A global focus through internationalisation of the curriculum, staff team, student body and opportunities to study abroad in America, Canada, Europe, Australia or New Zealand
  • Opportunities to develop an entrepreneurial mindset and explore your own start-up
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Choose your degree

Our specialist single honours degrees allow you to study the perfect combination of subjects for you.
See the Course content section below for more details on which modules are available in each combination.

  • Business, Advertising & Public Relations BA (Hons)

    Organisations are increasingly developing integrated and interactive communications strategies aimed at a range of stakeholder groups across a diverse range of media, including new media. This degree allows you to develop specialist understanding of Advertising and Public Relations within the context of developing a general business perspective. It is an ideal preparation for a career in the popular and exciting marketing communications sector or in more general management.

    Specifically, you will develop skills such as how to be a strategist and persuasive communicator with the ability to work creatively with others; to think analytically; make logical decisions; interpret and use management information; manage time, projects and resources.

  • Business, Human Resource Management & Public Relations BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Human Resource Management and Public Relations. It is ideal preparation for a starter career in recruitment, employee relations or the exciting and popular world of PR and the media.

    Specifically, you will develop skills such as creative and analytical thinking, logical decision-making, how to interpret and use management information; manage time, projects and resources; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

    This pathway is recognised by the Chartered Institute of Public Relations as relevant development towards a career in public relations or communications.

  • Business, Marketing & Public Relations BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Marketing and Public Relations. This degree provides a solid foundation for a career in marketing, marketing communications, PR or media with opportunities to work in-house for an organisation or at a specialist communications agency.

    Specifically, you will develop skills such as how to communicate persuasively; articulate corporate vision and identify long-term strategy; think creatively and analytically; make logical decisions; interpret and use management information; manage crisis and challenge; work effectively as a member of a team; lead and inspire others; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

These pathways are recognised by the Chartered Institute of Public Relations as relevant development towards a career in public relations or communications.

Entry requirements

What qualifications will you need?

280

UCAS tariff points

Entry requirements

280 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

From 2017 there will be a change in the UCAS point system. See our new UCAS tariff page for more information.

The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses, European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ. Visit our Academic Quality Unit pages for full programme specifications for each course.

Year 1

Core modules

Module options

Year 2

Core modules

(content will vary if you choose to spend a semester at a partner university overseas)

Business, Advertising & Public Relations BA (Hons) 

Business, Human Resource Management & Public Relations BA (Hons) 

Business, Marketing & Public Relations BA (Hons)

Module options

Year 3

Core modules

Business, Advertising & Public Relations BA (Hons)

Business, Human Resource Management & Public Relations BA (Hons)

Business, Marketing & Public Relations BA (Hons)

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • Dr Paulo Mora-Avila

    Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

    He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

    Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business school and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.

Careers

Where could it take you?

Employability

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – research and problem solving, critical analysis, communication, numeracy, self-management, team working, leadership, self-awareness, use of IT, enterprise and creativity
  • Offer the option of a paid placement year, which significantly increases your chance of getting a job when you graduate
  • Include the opportunity to learn through work-based projects, allowing you to ‘earn as you learn
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool) and mock interviews
  • Offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers

  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood

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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard annual fee for full-time UK and EU students enrolling in 2016 is £9,000 per year.

For more details, please visit our course fees page.

International students

The standard annual fee for full-time international (non-EU) students enrolling in 2016 is £11,400 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard fees for part-time UK and EU students enrolling on this course in 2016 are £1,180 per 15-credit module, £1,575 per 20 credit module and £2,360 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

Visit our Money Advice pages for information on how much you should budget for your course.

Financial support

£1,000 ABB or equivalent scholarships

The University of Worcester offers a £1,000 first-year scholarship to all new undergraduate students to the University who achieve at least ABB at A Level, or the equivalent qualification (such as distinction, distinction, merit at BTEC), and who are responsible for paying their own tuition fees.

For full details visit the scholarships and fee waivers page.

£1,000 academic achievement scholarships

Based solely on academic performance, the University awards up to 100 scholarships of £1,000 each to eligible high-achieving undergraduate students after completion of their first and second year of a degree course, or first year of a foundation degree or HND.

For full details visit the scholarships and fee waivers page.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £89 per week to the £145 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

  • Business, Advertising & Public Relations BA (Hons): NP52 | With additional Placement Year: NP12
  • Business, Human Resource Management & Public Relations BA (Hons): NP62 | With additional Placement Year: N16P
  • Business, Marketing & Public Relations BA (Hons): NPC2 | With additional Placement Year: N105

Read our How to apply pages for more information on applying and to find out what happens to your application.

For the latest information, check the UCAS website at www.ucas.com

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 855357
j.gardener@worc.ac.uk