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What makes Marketing degrees at Worcester special?

This suite of Marketing degrees allows you to combine a focused study of management with another business specialism. This gives you a highly distinctive award title which broadens your career options, makes you stand out to employers and signals your areas of specialist expertise.

You will be taught by experienced practitioners in their fields. As a result, you will experience outstanding learning and teaching, inspired by contemporary research and the latest business practice.

  • Business, Accountancy & Marketing BA (Hons) 
  • Business, Entrepreneurship & Marketing BA (Hons) 
  • Business, Finance & Marketing BA (Hons) 
  • Business, Marketing & Advertising BA (Hons) 
  • Business, Marketing & Business Law BA (Hons) 
  • Business, Marketing & Human Resource Management BA (Hons) 
  • Business, Management & Marketing BA (Hons) 
  • Business, Marketing & Public Relations BA (Hons)

Key features

  • A curriculum that develops knowledge, skills and the ability to think critically, innovate and adopt a responsible approach to business
  • Professionally relevant, integrated professional body accreditation and opportunities to develop leadership and management skills, engage with employers and build a professional network
  • Optional one-year paid work placement
  • A global focus through internationalisation of the curriculum, staff team, student body and opportunities to study abroad in America, Canada, Europe, Australia or New Zealand
  • Opportunities to develop an entrepreneurial mindset and explore your own start-up
charles-hastings-building--city-campus-university-worcester-course-page-key-features

Choose your degree

Our specialist single honours degrees allow you to study the perfect combination of subjects for you.
See the Course content section below for more details on which modules are available in each combination.

  • Business, Accountancy & Marketing BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Accountancy and Marketing. Businesses survive and grow if they can operate profitably and satisfy customers, so study of these two key drivers of organisational success will be very attractive to employers and prepare you well for a career in finance, marketing or general business management/consultancy.

    Specifically, you will develop skills such as how to be an excellent communicator, analyst, problem solver, decision maker, team worker and business strategist, as well as skills in creative thinking, time management, personal initiative, self-reliance, organisation, prioritisation, responsiveness, proactivity and reflective thinking.

    You will be eligible for exemptions from ACCA, ICAEW and CIMA. ICAEW Partner in Learning study support. You will also have the opportunity to obtain Sage 50 accounts certification (fees apply). Mapped against the Chartered Institute of Marketing's Professional Marketing Standards.

  • Business, Entrepreneurship & Marketing BA (Hons)

    Businesses survive and thrive dependent upon their ability to create and exploit market opportunities. This course provides a specialist understanding of entrepreneurship and marketing, giving you a broad perspective of the external environment within which a business operates and how you might create a sustainable business model. It is ideal preparation whether you aspire to start up your own business, to work in high-growth organisations or apply for a graduate-entry position in the exciting and popular world of marketing/advertising/sales.

    Specifically, you will develop skills such as how to communicate persuasively; think creatively; make logical decisions; interpret and use management information; manage time, projects and resources; work effectively as a member of a team, lead and inspire others; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

  • Business, Finance & Marketing BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of finance and marketing. This degree will provide a credible foundation for entry into the broadest possible range of careers within general business management or consultancy and the finance and marketing sectors, as well as more specialist roles such as a market analyst. Many CEOs have a marketing or financial background, so it is also excellent preparation for a future career in senior management..

    Specifically, you will develop skills such as how to become an excellent communicator, analyst, problem solver, decision maker, team worker and business strategist, as well as skills in creative thinking, time management, personal initiative, self-reliance, organisation, prioritisation, responsiveness, proactivity and reflective thinking.

    You will be eligible for exemptions from ACCA and CIMA. ICAEW Partner in Learning and mapped against the Chartered Institute of Marketing’s Professional Marketing Standards.

  • Business, Management & Marketing BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Management and Marketing. This degree is particularly appropriate for graduate entry into an extremely wide range of careers in management, sales, marketing, retail, customer service, market research, branding or the media.

    Specifically, you will develop skills such as how to manage, operations, projects, time, resources and risk; influence customers, articulate vision and strategy; think creatively; make logical decisions; interpret and use management information; work effectively as a member of a team; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

    Mapped against the Chartered Institute of Marketing professional marketing standards.

  • Business, Marketing & Advertising BA (Hons)

    Organisations are increasingly developing integrated and interactive marketing communications campaigns aimed at a range of customer groups across a diverse and fragmented range of media and social media. This degree allows you to explore marketing and advertising whilst developing an understanding of the general business contexts in which you are likely to work. It will enable you to enter a wide range of career opportunities, perhaps as a market researcher or brand manager or in advertising, media or sales and provide you with the flexibility to work across an exciting mix of markets and sectors.

    Specifically, you will develop skills such as how to be a strategist and persuasive communicator with the ability to work creatively with others; to think analytically; make logical decisions; interpret and use management information; manage time, projects and resources.

  • Business, Marketing & Business Law BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Business Law and Marketing. This degree is ideal preparation for graduate entry opportunities in product management, sales, marketing or international trade or for a variety of careers within the legal sector. You might work in the legal department of a large organisation, in local or central government/ the civil service or in consumer protection. It is also an excellent foundation to take a one-year conversion course, if you decide you would ultimately like to work as a qualified solicitor, barrister, etc.

    Specifically, you will develop skills such as how to interpret and use management and regulatory information; permissibly influence customers; bring a legal mind-set to internal and external management challenges; think creatively; make logical decisions; to manage time and resources; to work effectively and analytically; be self-reliant; use initiative and champion a legal, ethical and socially responsible approach to business and marketing.

  • Business, Marketing & Human Resource Management BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Marketing and Human Resource Management. This degree will open doors to a wide range of careers including popular graduate entry points in sales and recruitment. It will provide an excellent foundation for a career in senior management as your career and experience develop.

    Specifically, you will develop skills such as how to define and articulate strategic direction; think creatively and analytically; make logical decisions; interpret and use management information; manage time and resources; work effectively as a member of a team; motivate others; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

  • Business, Marketing & Public Relations BA (Hons)

    This course provides a general business perspective alongside the potential to develop a specialist understanding of Marketing and Public Relations. This degree provides a solid foundation for a career in marketing, marketing communications, PR or media with opportunities to work in-house for an organisation or at a specialist communications agency.

    Specifically, you will develop skills such as how to communicate persuasively; articulate corporate vision and identify long-term strategy; think creatively and analytically; make logical decisions; interpret and use management information; manage crisis and challenge; work effectively as a member of a team; lead and inspire others; be self-reliant; use initiative and champion an ethical and socially responsible approach to business.

Entry requirements

What qualifications will you need?

280

UCAS tariff points

Entry requirements

280 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

From 2017 there will be a change in the UCAS point system. See our new UCAS tariff page for more information.

The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses, European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ. Visit our Academic Quality Unit pages for full programme specifications for each course.

Year 1

Core modules

Module options

Year 2

Core modules

(content will vary if you choose to spend a semester at a partner university overseas)

Business, Accountancy & Marketing BA (Hons) 

Business, Entrepreneurship & Marketing BA (Hons) 

Business, Finance & Marketing BA (Hons) 

Business, Marketing & Advertising BA (Hons) 

Business, Marketing & Business Law BA (Hons) 

Business, Marketing & Human Resource Management BA (Hons) 

Business, Management & Marketing BA (Hons) 

Business, Marketing & Public Relations BA (Hons)

Module options

Year 3

Core modules

Business, Accountancy & Marketing BA (Hons)

Business, Entrepreneurship & Marketing BA (Hons)

Business, Finance & Marketing BA (Hons)

Business, Marketing & Advertising BA (Hons)

Business, Marketing & Business Law BA (Hons)

Business, Marketing & Human Resource Management BA (Hons)

Business, Management & Marketing BA (Hons)

Business, Marketing & Public Relations BA (Hons)

Teaching and Assessment

How will you be taught?

Professional Accreditation

As part of the Marketing; Marketing, Advertising and Public Relations; or Business, Advertising and Marketing degree the CIM will award a full exemption against one of the three modules that are required for the completion of the CIM Diploma in Professional Marketing.

To successfully complete the remaining two modules for the Diploma students need to pay a small additional fee to become student members of the CIM and an assessment fee and submit revised assessments drawn from relevant modules (depending on your modules selected) from within your Degree to be awarded a professional qualification and start your journey of full membership and lifelong learning with the CIM.

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • Dr Robin Bell

    Dr Robin Bell

    Robin is a Senior Lecturer in Enterprise and your Study Abroad Tutor.  His research looks at SME development and the role of entrepreneurship in business growth. He has acted as a peer reviewer for articles in the field of entrepreneurship and international business. Recently he has spent time lecturing in China, France and Germany. He previously worked for Orange PCS and Next PLC, was elected to serve in public office (2007-2012) and continues to act as a governor for a special educational needs school in the South West of England. In his spare time he is a passionate (Bristol) rugby fan and is a RFU qualified referee.

  • chris-boulton-university-worcester

    Chris Boulton

    Chris is an independent venture capital and private equity professional with 20 years of investment and fund management experience. As an investor and shareholder he has been involved in a variety of business situations from start-ups, growth, family succession, management buyouts, to company sale, listing and rescue across a wide range of sectors in the UK, Japan, and South East Asia.

    A seasoned operator at Board level, Chris has direct experience of guiding management through various challenges including management change, innovation, acquisition, joint ventures, overseas expansion (and contraction!), litigation, fundraising, and divestment. He has recently relocated from South East Asia where he was also an occasional lecturer on MBA courses at INSEAD’s Asian Campus as well as adviser to the Singapore Government on entrepreneurship and SME financing matters.

  • tao-chang-university-worcester-300

    Tao Chang

    Currently Tao teaches International Business Strategy module (MSc) ,Global Business Strategy module (Level 6) and Marketing and Management module (Level 4) at Worcester Business School, University of Worcester. In addition, he is deputy programme leader for Postgraduate programmes (MSc, Exec MBA, MA). He is also the China recruitment lead responsible for recruitment of overseas students in the Business School.

    Prior to his academic career, he worked as a market researcher promoting public services on behalf of local councils in Greater Manchester area; projects included waste minimisation, regeneration and housing transfer. Tao enjoys exploring the world and tries to understand people from different cultural backgrounds. His favourite quotation is “Those who do nothing make no mistakes”!

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management. His management roles within the School include the Director of Post Graduate Studies and the Director of Corporate Programmes.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice in the last three years. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

Careers

Where could it take you?

Employability

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – research and problem solving, critical analysis, communication, numeracy, self-management, team working, leadership, self-awareness, use of IT, enterprise and creativity
  • Offer the option of a paid placement year, which significantly increases your chance of getting a job when you graduate
  • Include the opportunity to learn through work-based projects, allowing you to ‘earn as you learn
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool) and mock interviews
  • Offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers

  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood

university-worcester-undergraduate-prospectus-cover-2017-small

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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard annual fee for full-time UK and EU students enrolling in 2016 is £9,000 per year.

For more details, please visit our course fees page.

International students

The standard annual fee for full-time international (non-EU) students enrolling in 2016 is £11,400 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard fees for part-time UK and EU students enrolling on this course in 2016 are £1,180 per 15-credit module, £1,575 per 20 credit module and £2,360 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

Visit our Money Advice pages for information on how much you should budget for your course.

Financial support

£1,000 ABB or equivalent scholarships

The University of Worcester offers a £1,000 first-year scholarship to all new undergraduate students to the University who achieve at least ABB at A Level, or the equivalent qualification (such as distinction, distinction, merit at BTEC), and who are responsible for paying their own tuition fees.

For full details visit the scholarships and fee waivers page.

£1,000 academic achievement scholarships

Based solely on academic performance, the University awards up to 100 scholarships of £1,000 each to eligible high-achieving undergraduate students after completion of their first and second year of a degree course, or first year of a foundation degree or HND.

For full details visit the scholarships and fee waivers page.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £89 per week to the £145 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

  • Business, Accountancy & Marketing BA (Hons): NNC5 | With additional Placement Year: N145
  • Business, Entrepreneurship & Marketing BA (Hons): NN5D | With additional Placement Year: N1N5
  • Business, Finance & Marketing BA (Hons): NN1M | With additional Placement Year: N135
  • Business, Marketing & Advertising BA (Hons): NND5 | With additional Placement Year: N102
  • Business, Marketing & Business Law BA (Hons): N446 | With additional Placement Year: N447
  • Business, Marketing & Human Resource Management BA (Hons): NN1P | With additional Placement Year: N104
  • Business, Management & Marketing BA (Hons): NN2M | With additional Placement Year: N100
  • Business, Marketing & Public Relations BA (Hons): NPC2 | With additional Placement Year: N105

Read our How to apply pages for more information on applying and to find out what happens to your application.

For the latest information, check the UCAS website at www.ucas.com

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 855357
j.gardener@worc.ac.uk