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What makes Business and Marketing at Worcester special?

Set yourself up for an exciting career in business marketing. You’ll be supported by our professional network of academic staff, business leaders and the Chartered Institute of Marketing (CIM). You'll be well placed to launch your graduate marketing career, whether you aspire to work in a marketing role or for a marketing agency. 

You'll gain subject expertise in business and marketing, alongside a grounding in contemporary business issues (such as globalisation, digital communications and the growth of social media). You'll be able to demonstrate your business knowledge through active experience, such as applied consultancy projects, paid placements, internships and study abroad. This active experience will show that you are a creative, customer-oriented and commercially-focused graduate with a broad range of skills that are valued by employers.

Overview

Overview

Key features

  • Gain Associate Membership of the Chartered Management Institute and accreditation through the Chartered Institute of Marketing - there will be a charge for membership of the professional bodies
  • Work with marketing specialists and academics who have extensive experience of management, consultancy or running their own business
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching
  • Experience international cultures and develop a global mindset through options to work and study abroad
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Accreditation

This course has been mapped for dual accreditation with the Chartered Management Institute (CMI). Upon successful completion of specific modules and your course, you will be awarded a CMI Level 5 Certificate in Management and Leadership, in addition to your degree. During your studies, you will also benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMI's digital library, resources, and employability skills audit.

“Research has indicated that with a CMI Dual Accredited Degree, graduates have the key skills required by 97% of employers. CMI Dual Accreditation also offers a 7%-point employability boost 15 months after graduation, with earnings on average 8% more than non-accredited graduates”.

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Andy Jones

“Getting a First Class Honours in Business and Marketing feels amazing. It’s fantastic to see all the hard work and late nights paid off. It’s also a great pleasure knowing that I did my best and got rewarded for it.”

Andy said that he chose the University of Worcester as he liked the City and the course, particularly the option of a year’s placement in industry.

Alongside his degree, he was also training with the Welsh Badminton National Team and managed to win four Senior international caps playing against Portugal and then Denmark, Switzerland and Latvia in the European Men’s Team Championships. “The sports facilities at Worcester Uni are fantastic and really helped me develop as an athlete alongside my studies,” he said. 

The 23-year-old is currently on a graduate scheme at Renault UK and hopes to work his way up to a high corporate level in the automotive industry.  Alongside this, his aim is to work towards qualifying for the 2022 Commonwealth Games, playing badminton for Wales.

Entry requirements

Entry requirements

112
UCAS tariff points

Entry requirements

112 UCAS tariff points (for example, BBC at A Level).

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

T Levels may be used to meet the entry tariff requirements for this course. Find out more about T levels as UCAS tariff points here.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from the UCAS website.

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Course content

Course content

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1

Mandatory

  • Unlocking Individual Potential
  • Customer Insight and Marketing
  • Financial Management
  • Generation Digital

Optional

Year 2

Mandatory

  • Unlocking Organisational Potential
  • Integrated Marketing Communications
  • Market Insight
  • Social Commerce

Optional

Optional Placement Year or Year Abroad

Virtually all of our full-time Single Honours degrees in Business or Computing, you have the option to convert your degree to a 4-year sandwich degree by opting for a placement year or third year abroad between your second and final year.

Placement opportunities are available in all business sectors, including marketing, advertising, public relations, human resources, business management, finance, economics, programming, and game design. You will be able to apply to spend your placement year at an organisation of your choice, in the UK or abroad (subject to any visa restrictions).

If you wish to undertake a third year abroad, you have the option to study at one of our partner universities in Asia, Australia, Canada, Europe, New Zealand, or the USA (subject to any visa restrictions). To find out more about where you can study and the bursaries and travel grants available to support you, please visit our Study Abroad pages.

Year 3

Mandatory

  • International Business Strategy
  • Customer Relationship Management
  • Brand Management
  • International Marketing
  • The Next Big Thing

Optional

  • Digital and Social Media Marketing
  • Spin Doctors, Lobbyists and Other Influencers
  • Strategic Financial Management
  • Advertising and Digital Communications
  • International Banking and Finance
  • Taxation
  • Applied Economics
  • Strategic Challenges for HRM
  • Intercultural Business Perspectives
  • Research Project
  • Consultancy Project
  • Business Innovation and Entrepreneurship
  • Digital Business
  • Business Intelligence and Analysis
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Svetlana Plasilova

Attending university abroad was quite a sudden decision for Svetlana, who is from Prague.  “One day, a high school classmate dragged me to an event about studying abroad, and here I am!” she said.  “However, I decided to choose the University of Worcester because of the wide range of degrees, societies, and I liked the idea of attending campus university.”

Svetlana is currently pursuing a postgraduate degree at the London School of Economics. Having explored gender in advertising during her last year at Worcester, she is taking this further with a Master’s degree in Gender, Media, and Culture. “I hope that one day my knowledge obtained from the above-mentioned institutions will guide me through my career where I hope to create greater inclusion and media diversity via advertising.” 

 

Teaching and assessment

Teaching and assessment

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

Accreditation

All of our courses and modules have been mapped to take advantage of professional body accreditations: see individual course pages for further details.

Teaching

You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.

In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one of the exchange partner universities.

Contact time

In a typical week there will be at least 12 hours of timetabled teaching in lectures, seminars and small-group work. The precise contact hours will depend on the optional modules selected. If the degree requires a Research or Consultancy Project, students will have guided supervision time with a Project Supervisor.

Typically class contact time will be structured around:

  • Information giving, facilitated discussions, small group work, presentations
  • Practical skills - the opportunity to practise group facilitation, presentation, communication and listening skills
  • Visiting speakers and opportunities to visit other settings are regular features of the course

Independent self-study

In addition to the contact time, full-time students are expected to undertake around 24 hours of personal self-study per week, plus additional preparation for assessments and examinations. Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online. In addition to this, students will spend time sharing ideas with fellow students, taking part in extra-curricular learning activities and engaging with external employers.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs.

Assessment

The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken. The assessment strategy has been designed so that:

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the final module grade, and they are assessed against the specific module learning outcomes
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. A variety of assessment types (reports, portfolios, presentations, essays and a final year research or consultancy project) are designed to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting, Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • Different types of employability skills are embedded in all modules

Feedback

You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support personal and academic development and enhance employability skills.

Feedback on formal course work assessments is normally provided within 20 working days of hand-in.

Programme specification

For comprehensive details on the aims and intended learning outcomes of the course, and the means by which these are achieved through learning, teaching and assessment, please download the latest programme specification document.

Meet the team

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

Teaching is informed by research and consultancy, and many lectures are Fellows of the Higher Education Academy. Teaching is informed by the research and consultancy work carried out by staff and staff profiles can be viewed at the WBS Staff Profile Page.

Dr Richard Nicholls

Dr Richard Nicholls

Richard’s main teaching and research interests focus on the management and marketing of services. Much of his research examines the interaction occurring between service customers and its management. 

Richard has published widely in this area in a range of international journals, and his work is frequently cited in the customer-to-customer interaction literature. Richard has extensive international experience and has taught at several European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

Ria Wiid smiling at camera

Dr Ria Wiid

Before embarking on an academic career Ria worked in both corporate and entrepreneurial roles in the Information Technology, Distribution, Hospitality and Financial Services industries. She has extensive experience in strategic marketing, strategy planning, customer value management, customer engagement, direct marketing, and change management and several business start-ups, including a social enterprise.

Ria teaches undergraduate students on a variety of subjects in the field of digital marketing and integrated marketing communications. She also teaches in research methodology and supervises masters and doctoral students. Ria is an active researcher and member of the Managing Operations Risk and Sustainability (MORS) and Customer Interaction (CI) research groups.

Isabel Clarke

Isabel Clarke

Isabel has been teaching in Higher Education for almost 10 years. Prior to moving into higher education, Isabel had a successful career as a communications practitioner working within a range of high-profile organisations including Silverstone Circuit and the McLaren Formula One team. Her most recent Executive post was as Head of Regional Affairs for ITV in the Central Region

dr-paulo-mora-avila

Dr Paulo Mora-Avila

Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.

He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.

Paulos teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business school and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.


Careers

Careers

Employability

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business and marketing experience through a one-year paid placement, internships, consultancy projects and company visits
  • Develop your own business idea through our start-up support and access to our network of business mentors
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching.
  • Build your own professional network in business marketing
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Careers and Employability

Our Graduates pursue exciting and diverse careers in a wide variety of employment sectors.

Find out how we can support you to achieve your potential
Costs

Fees and funding

Full-time tuition fees

UK and EU students

The standard fee for full-time home and EU undergraduate students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2024/25 academic year is £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the 2024/25 academic year is £16,200 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2024/25 are £1,156 per 15-credit module, £1,542 per 20-credit module, £2,312 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer, these costs can be covered by the student's wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services. 

You may need to pay for a Disclosure & Barring Service (DBS) check for your placement.

There are also occasional trips which may require you to incur travel costs.

There will be a charge for membership of the professional bodies

Accommodation

Finding the right accommodation is paramount to your university experience. Our halls of residence are home to friendly student communities, making them great places to live and study.

We have over 1,000 rooms across our range of student halls. With rooms to suit every budget and need, from our 'Traditional Hall' at £131 per week to 'En-suite Premium' at £221 per week (2024/25 prices).

For full details visit our accommodation page.

How to apply

How to apply

Applying through UCAS

Business & Marketing BA (Hons) - NN15
Business & Marketing BA (Hons) - With Placement Year - NN51

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

John Gardener

Admissions tutor