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What makes Advertising degrees at Worcester special?

This suite of Advertising degrees allows you to combine a focused study of management with another business specialism. This gives you a highly distinctive award title which broadens your career options, makes you stand out to employers and signals your areas of specialist expertise.

You will be taught by experienced practitioners in their fields. As a result, you will experience outstanding learning and teaching, inspired by contemporary research and the latest business practice.

  • Business, Advertising & Public Relations
  • Business, Marketing & Advertising

Key features

  • A curriculum that develops knowledge, skills and the ability to think critically, innovate and adopt a responsible approach to business
  • Professionally relevant, integrated professional body accreditation and opportunities to develop leadership and management skills, engage with employers and build a professional network
  • Optional one-year paid work placement
  • A global focus through internationalisation of the curriculum, staff team, student body and opportunities to study abroad in America, Canada, Europe, Australia or New Zealand
  • Opportunities to develop an entrepreneurial mindset and explore your own start-up
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Choose your degree

Our specialist single honours degrees allow you to study the perfect combination of subjects for you.
See the Course content section below for more details on which modules are available in each combination.

  • Business, Advertising & Public Relations BA (Hons)

    Organisations are increasingly developing integrated and interactive communications strategies aimed at a range of stakeholder groups across a diverse range of media, including new media. This degree allows you to develop specialist understanding of Advertising and Public Relations within the context of developing a general business perspective. It is an ideal preparation for a career in the popular and exciting marketing communications sector or in more general management.

    Specifically, you will develop skills such as how to be a strategist and persuasive communicator with the ability to work creatively with others; to think analytically; make logical decisions; interpret and use management information; manage time, projects and resources.

  • Business, Marketing & Advertising BA (Hons)

    Organisations are increasingly developing integrated and interactive marketing communications campaigns aimed at a range of customer groups across a diverse and fragmented range of media and social media. This degree allows you to explore marketing and advertising whilst developing an understanding of the general business contexts in which you are likely to work. It will enable you to enter a wide range of career opportunities, perhaps as a market researcher or brand manager or in advertising, media or sales and provide you with the flexibility to work across an exciting mix of markets and sectors.

    Specifically, you will develop skills such as how to be a strategist and persuasive communicator with the ability to work creatively with others; to think analytically; make logical decisions; interpret and use management information; manage time, projects and resources.

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

The University will consider each application on its individual merits and will recognise a range of qualifications not currently included in the Tariff, including Access courses, European Baccalaureate and pre-2002 qualifications such as GNVQ. Please contact the Admissions Office for advice.

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Core modules

Module options

Year 2

Core modules

(content will vary if you choose to spend a semester at a partner university overseas)

Business, Advertising & Public Relations BA (Hons)

Business, Marketing & Advertising BA (Hons)

Module options

Year 3

Core modules

Business, Advertising & Public Relations BA (Hons)

Business, Marketing & Advertising BA (Hons)

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

Careers

Where could it take you?

Employability

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – research and problem solving, critical analysis, communication, numeracy, self-management, team working, leadership, self-awareness, use of IT, enterprise and creativity
  • Offer the option of a paid placement year, which significantly increases your chance of getting a job when you graduate
  • Include the opportunity to learn through work-based projects, allowing you to ‘earn as you learn
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool) and mock interviews
  • Offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers

  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood

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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard annual fee for full-time UK and EU students enrolling in 2016 is £9,000 per year.

The standard annual fee for full-time UK and EU students enrolling in 2017 will be no more than £9,250, subject to approval by Parliament.

For more details, please visit our course fees page.

International students

The standard annual fee for full-time international (non-EU) students enrolling in 2016 is £11,400 per year.

Tuition fees for international (non-EU) students enrolling in 2017 will be confirmed soon.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard fees for part-time UK and EU students enrolling on this course in 2016 are £1,125 per 15-credit module, £1,500 per 20 credit module and £2,250 per 30-credit module.

The standard fees for part-time UK and EU students enrolling on this course in 2017 will be no more than £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module, subject to approval by Parliament.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.

Visit our Money Advice pages for information on how much you should budget for your course.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £91 per week to the £149 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

  • Business, Advertising & Public Relations BA (Hons): NP52 | With additional Placement Year: NP12
  • Business, Marketing & Advertising BA (Hons): NND5 | With additional Placement Year: N102

Read our How to apply pages for more information on applying and to find out what happens to your application.

For the latest information, check the UCAS website at www.ucas.com

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

John Gardener
01905 855357
j.gardener@worc.ac.uk