The International Marketing and Recruitment Team is part of a larger team: ‘Worcester International’, encompassing International Recruitment, International Experience, and the Language Centre.
The team is based in the Jenny Lind building in the city centre. The University has an established profile in Europe and student numbers have grown steadily over the last five years and now comprise 7% of our overall student population. The University’s footprint is also growing in the Middle East, Southeast Asia, South Asia, Nigeria, Turkey and China.
The work of the department brings it into close contact with staff across all levels, both within the organisation and outside. There is a strong culture of teamwork and supporting each other in times of pressure. The department operates a time off in lieu system.
As an International Graduate Ambassador you will play a vital role in the University’s interaction with a range of student audiences in an increasingly competitive market. The role will not only enhance the Institution’s existing agent, partner and school liaison activity but will also support inbound activity at both school and applicant level as well as providing assistance, encouragement and information to applicants throughout the recruitment cycle.
The role primarily involves using email, social media, telephone campaigns, webinars, and on occasion attending HE Fairs in the UK and possibly overseas. You will join an enthusiastic and dynamic team who currently engage with over 2,000 prospective students per year from over 60 countries in the world. You will also gain knowledge and experience in international admissions and undertake administrative tasks in order to support the International Office activities and provide accurate information to prospective international students.
This position will assist the Regional Managers and the International Office Manager in recruitment, marketing and administration. Specifically, the purpose is to:
• Increase international applications to the university through a focused programme of conversion activities across all channels (digital, agents, schools, partners and UWIC) and the provision of administrative support
• Raise the profile of the University of Worcester internationally including the use of digital marketing to maximize the visibility of the University.
• Make a significant contribution to the achievement of international student recruitment targets through a proactive and can-do approach to work.
• Promote the University of Worcester and its relevant programmes, to a wider audience through a professional presence at recruitment events.
This is a challenging and rewarding role and will be well suited to a motivated and ambitious graduate of the University. You’ll be adept at working with people, have exceptional communication and presentation skills and an ability to reflect the friendly and open culture of the University.
You’ll bring first-hand experience of higher education as a recent graduate of this University and will need an enthusiastic flair with an ability to understand the concerns and questions of future students. This role will provide you with an ideal first step into a professional working environment and will help to build and develop your skills.
You’ll also receive an initial 4-week intensive training programme followed by ongoing training and development opportunities and work alongside experienced members of the international team.
In the supporting statement of your application form please give evidence to demonstrate how you meet the essential criteria listed in the person specification; you are advised to address each item on the person specification in turn and give specific examples of activities you have undertaken.
Closing date: Thursday 22 Mar 2018
Reference number: INT1702a-3564
- Job details
- Band 3 £16,654 - £18,263
- 37 hours (including some evening and weekend working)
- As soon as possible
- 24 month fixed term contract
- Responsible to
- International Recruitment Managers
- Responsible for
- Interview date
- To be confirmed
We strive to be an outstanding university at which to be both a student and a member of staff. We have a national reputation as a very friendly community, where both staff and students feel genuinely valued and empowered to make a meaningful contribution. We are one of the fastest growing universities in the UK. We are now a community of over 10,000 students and 1,000 staff members, drawn from over 60 countries and a wide variety of disciplines, we are a major employer in the region. We have met the criteria for Investors in People for over 15 years and were shortlisted for the University of The Year in 2016.
We are committed to offering our staff the creative combination of challenge, opportunity and support which is needed to grow personally and professionally. Having the best people work at the University is central to the University’s on-going and future success. We offer you a comprehensive induction, extensive staff development opportunities and a wide range of benefits including generous holiday allowance, pension scheme and access to excellent facilities. Staff can also access the University’s wide array of sports, educational and leisure facilities.
We have a strong commitment to inclusion and celebrate diversity in all our activities. The organisational culture is one that values difference, and we take positive steps to address inequalities in opportunity. We recognise that not everyone has equal opportunity to enter and remain in higher education as a student or a member of staff and our student admissions and staff selection processes are designed in such a way to encourage applicants from a wide range of backgrounds. Within the current staff, we employ a high proportion of people with disabilities, those from BEM backgrounds are more highly represented than in the local population, our age profile is well distributed and we employ a high proportion of women at all levels including senior management.
The ethos of the organisation is to ensure that all aspects of the environment are supportive of an individual’s development and will enable them to thrive and develop their full potential. Our values are clearly defined and embedded in the culture; this means that individuals behave with dignity and respect towards others and that achieving a balance for work/life is affirmed in our policies and practices.
Worcester has been Britain’s fastest growing university with a 100% plus increase in applications over the past several years. Our EU and non-EU international student numbers have been growing steadily and sustainably and we continue to attract high quality students who are amongst our highest achievers.
- Main duties
1. To deliver a targeted programme of conversion activities with agents, schools and partners including, but not limited to, presentations to a variety of audiences, attendance at events and leading workshops. This may involve some UK travel and occasional travel overseas.
2. To inspire the ‘next generation’ of Worcester students, articulating the benefits of both higher education in general and the University of Worcester in particular. This will be done through a truthful and energetic account of life as a University of Worcester student balanced with informed and insightful knowledge about the University international application process.
3. To support campus tours to show prospective international students facilities of the University and demonstrate the benefits of studying here.
4. To professionally represent the University of Worcester in all communications with students and partners.
5. To provide a point of contact, information and proactive support to Worcester applicants and agents as they move through the recruitment cycle. This will be delivered in a variety of ways including face to face, email, telephone and on-line through blogs and social media.
6. To work closely with admissions to facilitate a smooth application process including processing direct applications, chasing for documents from students and helping asses qualifications and scholarships.
7. To update the international recruitment team’s CRM system. This will include entering enquirer and applicant data, and analysing data to evaluate the effectiveness of online and offline events.
8. To support Regional Managers on digital campaigns to increase conversion from enquiries to application and from application to enrolment.
9. To attend open events and other events as required, sometimes outside of core working hours.
10. To support the Office Manager with general administration duties, for example: processing contracts, collateral management, freight, stationery orders etc.
*Maintain personal and professional development to meet the changing demands of the job; participate in appropriate training activities and encourage and support staff in their development and training.
*Take steps to ensure and enhance personal health, safety and well being and that of other staff and students.
*Carry out these duties in a manner that promotes equality of opportunity and supports diversity and inclusion, and takes into account the University's commitment to environmentally sustainable ways of working.
- Person specification
Please provide evidence of how you meet each of the essential criteria.
Please provide evidence of how you meet each of the essential criteria.
1. Graduating from the University of Worcester in any subject in 2016/7 with an upper second (2:1) or above degree classification.
2. Demonstrable understanding of the UK Higher Education environment.
3. Experience and knowledge of EU/international student pathways
4. Excellent communication and presentation skills (oral and written), including the ability to communicate engagingly on multiple media (email, web-chat, social media, telephone), answer questions and maintain a professional demeanour.
5. High quality organisational and administration skills with the ability to manage a busy and fluctuating workload and attention to details.
6. Proven ability to use initiative and take a proactive approach to solving problems.
7. Capability to work as part of a team, with willingness to assist in times of pressure and periodically undertake other duties as required.
8. High quality interpersonal skills, including tact, diplomacy and sensitivity.
9. Ability to travel nationally and internationally if requested.
10. Good IT skills and experience of using Microsoft Office.
11. A flexible and adaptable approach to working practices and availability to work weekends/evenings.
1. Previous experience of working within education and/or a marketing or related function.
2. An understanding of the student recruitment process.
3. Experience of digital marketing and social media.
4. Experience of living/studying abroad.
Applications from Non EEA Workers:
Prospective applicants are advised to ensure that they are eligible to work in the UK without restriction.
Prospective applicants in points-based system immigration routes should assess their circumstances against the published criteria, which are set out on the GOV.UK website at www.gov.uk/browse/visas-immigration .
Visit www.naric.org.uk/visasandnationality for more information on how you can use a qualification from outside the UK to meet the requirements of the immigration rules.
Unspent convictions, cautions and bind-overs
The University is strongly committed to the fair treatment of its staff and potential staff, regardless of race, gender, religion, sexual orientation, responsibility for dependants, age, physical/mental disability or offending background.
In line with the University's policy on the Recruitment of People with a Criminal Record, shortlisted candidates are required to provide information of any unspent convictions, cautions and bind-overs. Applicants are advised to seek independent advice if there is any doubt about the status of a previous conviction, caution or bind-over. Disclosures will only be considered at the point when an offer of employment is made. The existence of a criminal record will not in itself prevent you from gaining employment.
This is a description of the job as it is presently constituted. This job description is intended to enable a flexible approach to be offered working across the University as required. It is subject to review and amendment in the light of changing needs of the University and to provide appropriate development opportunities. Members of staff are expected to participate fully in discussions about changing requirements and it is the University's aim to reach agreement to reasonable change. If agreement is not possible, it reserves the right to require changes to the job description after consultation with the individual concerned.